The degree to which club speed is converted to ball speed is called Smash Factor (also referred to as Transfer Efficiency). Generally, on well struck shots using a driver, the ball speed will exceed...
Matt Leach, PGA Professional at St. Ives (Hunts) GC, shows you how to get the desired result when the ball is above your feet.
Tungsten is a very dense metallic element that club designers use to strategically place significant amounts of weight into areas of very small volume. Marni Ines, Titleist Director of Iron...
There's more than one way to crack an egg and in golf, this is most apparent in the short game. You'll tend to use your stock chipping or pitching technique for most finesse wedge shots (with the odd...
When practicing your putting, do you like to use training aids that give you start line feedback? While these training aids can provide a lot of benefit to your putting and confidence while putting,...
We've all had days on the course where our swing abandon us. The swing key that worked so well the last time you played – or even during the first few holes of your present round – loses it magic. The...
Are you looking for a drill or training aid to improve your rotation? Titleist Staff Member Corey Lundberg demonstrates how to use a ball to improve your rotation and arm structure throughout...
Not everyone has the luxury of owning their own launch monitor, but Titleist staff member and TPI co-founder Dave Phillips has a useful and very affordable hack for learning essential ball...
Golf is a game of precision and in order to hit accurate shots, you must aim properly. Learn how an alignment...
There's more than one way to swing a golf club. In fact, there are infinite ways to swing but finding the most...
A TPI screen is crucial for golf performance as it helps identify a player's physical strengths and...
The goal of every TPI assessment is to help evaluate a golfer’s WHAT, HOW and WHY. 3D motion capture and video...
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