Stopping power has to do with the angle of descent of the golf ball, the spin rate, and the course conditions you’re playing in. If you're not generating enough spin on an iron approach shot, it's...
Curve is defined as horizontal movement of the golf ball in flight, relative to the initial launch direction or the intended target line. On golf shots that fly straight and on-target, the golf ball...
The Distance a golf ball travels is broken into two parts, Carry Distance and Total Distance. Carry Distance is the distance the ball travels in the air. Total Distance is the distance that the golf...
If you ever play golf at high elevation, you are likely to notice some added distance in your game. Altitude does affect golf ball performance. The golf ball flies further at higher altitudes, mainly...
Once formed, materials that are thermoplastic can be melted and reshaped/reused. In golf ball manufacturing, this term applies to Urethane Elastomer, a soft yet tough, synthetic polymeric material...
Each Titleist golf ball model flies differently because each golf ball has its own unique optimized aerodynamic design. Get a closer look at how we deliver the best flight in the game with the new...
Validation is the final stage in golf ball product development, a demanding final examination that Titleist golf ball products must pass before we the new models are introduced to market. During...
There's more than one way to swing a golf club. In fact, there are infinite ways to swing but finding the most...
A TPI screen is crucial for golf performance as it helps identify a player's physical strengths and...
The goal of every TPI assessment is to help evaluate a golfer’s WHAT, HOW and WHY. 3D motion capture and video...
The goal of every TPI assessment is to help evaluate a golfer’s WHAT, HOW and WHY. 3D motion capture and video...
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