Validation is the final stage in golf ball product development, a demanding final examination that Titleist golf ball products must pass before we the new models are introduced to market. During...
Spin is defined as the rate of rotation of the golf ball when hit by a club. Spin rate is expressed in RPM and is measured about the golf ball's Axis of Rotation, regardless of the orientation of...
Some of the biggest hitters in golf are also some of the biggest jumpers. TPI co-founder Dr. Greg Rose shares why vertical jump is a good indicator of potential power in golf.
Written by Jim McCabe, who has covered golf for more than 35 years, from juniors to amateurs to the pro game. He spent 23 years at The Boston Globe, nine years at Golfweek, and three years at the PGA...
When it comes to links-style golf, we hear a lot about hitting creative shots and flighting the golf ball down to keep it out of the wind. And in our latest episode of 18 Shots Presented by Titleist,...
What if we told you that less than .002” could make a world of difference when it comes to the performance of a golf ball? You might be thinking to yourself that there’s no way that a couple of...
According to TPI, if the golf ball impacts the club face directly in-line with the club's center of gravity (CG), there will be no resultant face rotation or twisting of the club due to contact...
Golf is a game of precision and in order to hit accurate shots, you must aim properly. Learn how an alignment...
There's more than one way to swing a golf club. In fact, there are infinite ways to swing but finding the most...
A TPI screen is crucial for golf performance as it helps identify a player's physical strengths and...
The degree to which club speed is converted to ball speed is called Smash Factor (also referred to as Transfer...
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