New Titleist AVX® golf balls are for golfers looking to level up their game with advanced technology that delivers low flight, low iron spin for longer distance, incredibly soft feel and now, even...
Launch Conditions are the variables that determine the initial trajectory of a golf ball and include Ball Speed, Launch Angle, Launch Direction and Spin Rate. Modern radar-based and camera-based...
With the longest clubs in your bag – driver, fairway metals and hybrids – it's important to have good control of contact and direction. This is because the longer the club, the faster the golf ball...
As Titleist staff member Justin Parsons explains, there are two components involved in curving the flight of the golf ball - where the club face is pointed at impact and the direction of the swing...
Angle of Descent is the angle, typically measured in degrees, at which the golf ball strikes the ground as it falls from the highest point of its flight. The Angle of Descent is dependent upon dimple...
Face Angle is the horizontal direction in which the club face points at impact. Face angle is expressed in terms of degrees right or left of the target line. Club path influences the initial direction...
Golf is a game of precision and in order to hit accurate shots, you must aim properly. Learn how an alignment...
There's more than one way to swing a golf club. In fact, there are infinite ways to swing but finding the most...
A TPI screen is crucial for golf performance as it helps identify a player's physical strengths and...
The goal of every TPI assessment is to help evaluate a golfer’s WHAT, HOW and WHY. 3D motion capture and video...
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